James is a British ex pat, having resided in Iceland for the last 15 years.
After a successful career in CrossFit, which included becoming Icelandic National Champion in 2011, and competing in the CrossFit Games in 2014, James decided to leave the comforts of the gym, and go out to discover hidden places in the mountains and glaciers of Iceland.

James has guided all over Iceland working as an ATV tour guide, snowmobile tour guide, hiking tour guide, and is a very experienced Super Jeep driver.